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Erotic Capital as a platform for innovation and communication

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

Abstract:

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female target audience.

Cinzia Paterlini

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Elena Bucci

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Erotic Capital as a platform for innovation and communication

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

 

November 22, 2017

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Paterlini and Bucci (2017a, November 22). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/erotic-capital-as-a-platform-for-innovation-and-communication


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May 10, 2006

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https://ana.esomar.org/documents/platform-for-open-collaborative-exploration-of-product-innovation-opportunities


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Citation

Paterlini and Bucci (2017a, January 11). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/television-advertising-as-social-communication