Back

Super-diversity research

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

Abstract:

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Adelina Vaca

Author

This is a long description of some author details.

Alfredo Troncoso

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Vaca and Troncoso (2017a, January 11). Super-diversity research. ANA - ESOMAR. Retrieved November 12, 2025, from


https://ana.esomar.org/documents/super-diversity-research-8946