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Super-diversity research

Date of publication: January 11, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Adelina Vaca, Alfredo Troncoso

Abstract:

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Adelina Vaca

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Alfredo Troncoso

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Troncoso, Vaca and Gómez (2017a, October 04). Super-diversity research. ANA - ESOMAR. Retrieved April 26, 2024, from


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Lavoie, N. (2020a, September 16). Diversity Workshop . ANA - ESOMAR. Retrieved April 26, 2024, from


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Vaca and Troncoso (2017a, January 11). Super-diversity research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/diversity-workshop-