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Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12618


Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024
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Citation

Mundrey, R. (2024a, October 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/-12610


Videos

ESOMAR Foundation

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). ESOMAR Foundation. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/esomar-foundation-12616


Videos
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Citation

Worthge, S. (2024a, October 01). Man vs. Machine. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/man-vs-machine


Videos
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Citation

Ming, V. (2024a, October 01). The Future of Human Potential. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/the-future-of-human-potential


Videos

A 21st Century Euphrosyne

Why does the world need more joy?We are more connected than ever before, with advances in smart technology meaning that we have the world at our fingertips?we can converse with people on the other side of the world in seconds. Wireless internet is...

Catalogue: Congress 2024
Authors: Paul Hudson, Andrew Cannon
October 1, 2024
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Citation

Hudson and Cannon (2024a, October 01). A 21st Century Euphrosyne. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/a-21st-century-euphrosyne-12574


Videos

Unlock the Value of Your Demand Spaces

In this presentation, we will explore how social trend intelligence is enabling leading brands to unlock the potential and maximize the return on their Demand Space investments by making them dynamic and actionable

Catalogue: Congress 2024
Author: Allison James
Company: Black Swan Data
October 1, 2024
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Citation

James, A. (2024a, October 01). Unlock the Value of Your Demand Spaces. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/unlock-the-value-of-your-demand-spaces


Videos

Modern Day Prometheus

The birth of the human race in ancient Greek myth begins with Prometheus. A god of foresight, fire and creation, Prometheus crafted mankind out of clay and water. Later, he defied Zeus, king of the gods, by stealing fire from the sun and presenting...

Catalogue: Congress 2024
Authors: Cole Patterson, Michael Patterson
October 1, 2024
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Citation

Patterson and Patterson (2024a, October 01). Modern Day Prometheus. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/modern-day-prometheus-12631


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved May 17, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620