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Research papers

Search for potential clients

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968
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Citation

Irrmann, P. (1968a, June 15). Search for potential clients. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/search-for-potential-clients


Research papers

Decision behaviour by supermarket shoppers

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
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Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers


Research papers

Experiments in merging surveys

When the results of two surveys based on various samples are to be used simultaneously, a merged file will be generated by grouping individuals from both origins, according to certain criteria. If the explained variables (behavioural), special to...

Catalogue: ESOMAR Congress 1968
Author: Jean-François Boss
June 15, 1968
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Citation

Boss, J. (1968a, June 15). Experiments in merging surveys. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/experiments-in-merging-surveys


Research papers

Investigation of the market and the catering for the general public in CSSR

Extensive research has been carried out in 1966 in Czechoslovakia in the field of catering for the general public. The aim of this research was to lay down the conception of public catering for the period of time up to 1980. The purpose of the...

Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
June 15, 1968
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Citation

Alt and Pokorny (1968a, June 15). Investigation of the market and the catering for the general public in CSSR. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/investigation-of-the-market-and-the-catering-for-the-general-public-in-cssr


Research papers

Electronic computers, marketing models and commercial management

Informatics and integrated data processing are foremost in the minds of company managers who want to keep on making their decisions in a quickly changing business world. The use of the electronic computer has added a new dimension to the...

Catalogue: ESOMAR Congress 1968
Authors: Louise Perruche, Pierre Jourdan
June 15, 1968
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Citation

Perruche and Jourdan (1968a, June 15). Electronic computers, marketing models and commercial management. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/electronic-computers-marketing-models-and-commercial-management


Research papers

Market research in the 1970's (French)

I believe that we should look at market research as an instrument whose future depends above all on the development of its main area of application, which is marketing. What can help us look at the future of market research is in my opinion a...

Catalogue: ESOMAR Congress 1968
Author: Jean Michel Agostini
June 15, 1968
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Citation

Agostini, J. M. (1968a, June 15). Market research in the 1970's (French). ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/market-research-in-the-1970-s-french-


Research papers

Do attitudes change before behaviour?

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can...

Catalogue: ESOMAR Congress 1968
Author: Jack Fothergill
June 15, 1968
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Citation

Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/do-attitudes-change-before-behaviour-


Research papers

Practical experiences in using a high speed computer

The use of high speed computers enabled us to improve survey analysis along three basic lines: - flexibility of use, and wide range of facilities; - fast turnover; - low costs This has been possible due to the utilisation of a "Hardware" plus...

Catalogue: ESOMAR Congress 1968
Author: C. Chemla
June 15, 1968
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Citation

Chemla, C. (1968a, June 15). Practical experiences in using a high speed computer. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/practical-experiences-in-using-a-high-speed-computer


Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved August 09, 2025, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels