Do attitudes change before behaviour?

Date of publication: June 15, 1968

Author: Jack Fothergill


The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can predict behaviour, some of which would tend to make us reject this proposition. Most of these published data relate a generalised measure of attitude towards a brand to its use.

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