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Do attitudes change before behaviour?

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Jack Fothergill

Abstract:

The controversy as to whether or not attitude change precedes behaviour change has raged for a considerable time. This paper reviews in detail the more recently published data on this subject: some of which would lead us to believe that attitudes can predict behaviour, some of which would tend to make us reject this proposition. Most of these published data relate a generalised measure of attitude towards a brand to its use.

Jack Fothergill

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Fothergill, J. (1968a, June 15). Do attitudes change before behaviour?. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/behaviour-and-attitudes-of-chinese-tourists