Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:-Defining Agile;-Understanding the cycle;-A look at the Agile tools on the market.
Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.
Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits-and the necessity-of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.
When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this way of connecting is inherently limited unless we embrace the real key to the future of research: empathy. Studies from behavioral economics, design thinking and gamification have shown that triggering peoples' sense of intrinsic motivation is the most powerful way to get people to engage and act. This presentation demonstrates that not only are respondents willing to give their time when they feel a meaningful connection to research, but that empathising (without paying them) can actually lead to higher completion rates, and clearer insight and better ROI.
As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to recover, we are often forced to compromise on many elements of a study to meet restricted budgets while still answering crucial research questions. In this presentation, we explore the topic of conducting research in non-native local languages as a means to cut costs, and the potential impact that this specific compromise may be having on qualitative insights.
As globalisation continues and borders become blurred, clients and researchers alike are increasingly conducting cross-cultural studies to understand the similarities and differences that exist between us. But as the global economy is slow to recover, we are often forced to compromise on many elements of a study to meet restricted budgets while still answering crucial research questions. In this presentation, we explore the topic of conducting research in non-native local languages as a means to cut costs, and the potential impact that this specific compromise may be having on qualitative insights.