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Research papers

Now listen and pay attention

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation,...

Catalogue: 2nd Radio Research Symposium
Authors: Heloise van den Berg, Henk Van Zurksum
June 15, 1997
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Citation

van den Berg and Van Zurksum (1997a, June 15). Now listen and pay attention. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/now-listen-and-pay-attention


Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997
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Citation

de Saint Roman and Gaztambide (1997a, June 15). Preset tuning and listening behaviours. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/preset-tuning-and-listening-behaviours


Research papers

Effective radio advertising

Despite the growing importance of radio as an advertising medium in The Netherlands, there is very little research available on the impact of radio advertising and how to influence it. We designed an experimental survey to learn how to influence the...

Catalogue: 2nd Radio Research Symposium
Author: Swantje Brennecke
June 15, 1997
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Citation

Brennecke, S. (1997a, June 15). Effective radio advertising . ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/effective-radio-advertising-


Research papers

Getting the research we need

This paper describes the research dilemmas business titles have to face, with particular reference to the Financial Times. It shows how the Financial Times attempts to add value to the research it buys, how it goes about choosing which studies to...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Peter Highland
June 15, 1997
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Citation

Highland, P. (1997a, June 15). Getting the research we need. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/getting-the-research-we-need


Research papers

Advertising in magazines

The paper presents research findings of Sesame, a survey including hundreds of advertising campaigns in the various media, designed to compare average media effectiveness - and the methodology used for this survey. The results show the specific...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Marc Vincent, Annick Vincent
June 15, 1997
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Citation

Vincent and Vincent (1997a, June 15). Advertising in magazines. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/advertising-in-magazines


Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997
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Citation

Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/researching-radio-station-awareness-image-and-identity


Research papers

The contribution of qualitative research to advertising creativity (Spanish)

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Jorge A. Alisio
June 15, 1997
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Citation

Alisio, J. A. (1997a, June 15). The contribution of qualitative research to advertising creativity (Spanish). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-spanish-


Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997
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Citation

Pawlak, W. (1997a, June 15). The revival of the radio audience in Poland. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-revival-of-the-radio-audience-in-poland


Research papers

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium
Author: Matthias Steinmann
June 15, 1997
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Citation

Steinmann, M. (1997a, June 15). Radiocontrol. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/radiocontrol