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Now listen and pay attention

Date of publication: June 15, 1997

Catalogue: 2nd Radio Research Symposium

Authors: Heloise van den Berg, Henk Van Zurksum

Abstract:

This paper describes the method and the results of a research project concerning the attention, appreciation and social context of radio listening. The results are presented in two ways: the first part contains general results about appreciation, attention and listening in company in general. In the second part the attention, appreciation and social context scores of different types of radio stations are compared.

Heloise van den Berg

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Henk Van Zurksum

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Citation

van den Berg and Van Zurksum (1997a, June 15). Now listen and pay attention. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/pay-television