Abstract:
Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong, equivalent position of two commercial networks - RMF FM and Radio Zet. At first glance, this arrangement of forces seems to be quite stable. In fact this situation is far from petrifaction. Especially in local markets the dynamics of change in patterns of radio listening is still strong. One can also see the shaping of different patterns of listening to ânationalâ stations or networks in various parts of Poland, as well as definite profiles of âco-listeningâ behaviour. It is also evident how important a variable the place is in surveys of radio listening. The rapid changes taking place in the radio market require an adequate radio audience measurement system. This paper seeks to briefly present how these changes have stimulated the development of research techniques used for a reliable evaluation of the radio audience in Poland.
This could also be of interest:
Research Papers
The disloyalty of public radio listeners in Poland
Catalogue: 2nd Radio Research Symposium
Author: Wojciech Konieczny
 
June 15, 1997
Research Papers
The audience of public radio stations in France
Catalogue: Radio Research Symposium 1995
Authors: Jean-Pierre Auzeill, Marie-Dominique Chevreux
Company: Mediametrie
July 1, 1995
Research Papers
Radio audience measurement in the future
Catalogue: 2nd Radio Research Symposium
Author: Roger Gane
 
June 15, 1997
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)