The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR Representative for Romania Introduction: A Radiography of Life in the Time of Covid- Oana Rengle, Moderator and Session Chair A Shopping Basket Radiography during the Pandemic- Bogdana Gheorghe, Managing Director and Gabriela Carstoiu, Business Insights Manager, Retail Zoom Romania, presentation language: Romanian DIGITAL ®EVOLUTION during the Pandemic- Julien Zidaru, Managing Partner, Exact Business Solutions, presentation language: Romanian The aliens have landed!- Siamack Salari, Research Fellow, Kings College London & Founder, Everyday lives Ltd., presentation language: English Panel discussion (English): The future: what will stick & what will change? How can the data and insights collected during the Spring of 2020 help us imagine the future?
Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill could be improved in the future. - Understand the good change in people's lives so that we have a chance of creating a better future.
Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.
Steer away from the dominant MR narrative (that focuses on the limits of human memory) and learn how to elicit and decode early memories to reveal precious information about how a person views the world.
Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narrative about themselves, to better confront whatever problems they face. And, interestingly enough, this is a need also brands have. What can we learn and borrow from narrative psychology to help brands find their alternative stories? And can we do all these while also re-cycling some of the old research as a canvas for all the possible narratives of the brand?