Author: "Owen Charlebois

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Research papers

Assessing radio advertising effectiveness

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Date: June 15, 1999
Authors: Jackie Ferris, Owen Charlebois

Research papers

Not all JICs (Joint Industry Committees) are created equal

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Owen Charlebois, James D. Peacock

Research papers

Matching pictures, matching expectations

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Date: June 15, 1998
Authors: Ken Purdye, Owen Charlebois

Research papers

How different is a random digit dialing sample from a listed sample?

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Authors: Jackie Ferris, Owen Charlebois

Research papers

Local market qualitative data

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Owen Charlebois, Mark Rousseau

Research papers

Measuring the television habits of ethnic minorities

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Authors: Owen Charlebois, Jim Matsui, Ken Purdye

Research papers

Extended weeks of measurement

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Duncan A. McKle, Owen Charlebois