Resources Library by ANA

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.

Author: Olga Kornilova

July 15, 2022

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.

Authors: Con Menictas, Brian Fine

Companies: Quality Online Research, Strategic Precision

July 15, 2022

How to Ensure Data Security while Democratizing Knowledge

What's it about?Every day, businesses are accumulating more and more knowledge at a rate faster than ever before putting organizations at a crossroads between making sure data is secure but accessible at the same. It is a pressure many are facing...

Catalogue: Webinars 2022

Author: Dan Mallin

Company: Lucy

July 15, 2022

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.

Author: Elina Halonen

Company: Square Peg Insight

July 15, 2022

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.

Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn

Companies: Woolworths, Hello Ara

July 15, 2022

When Being Green Makes You Blue

This work used a fresh perspective on mood. We created a novel framework using a new classification of emotionscalled emotion activity, alongside deep learning to extract feelings about climate change. As a result, wegenerated appropriate...

Catalogue: Creativity. Connections. Community.

Authors: Patrick Fagan, Vanja Ljevar

Company: KUBIK Intelligence

July 15, 2022

Algorithms of Scent and Experience

We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...

Catalogue: Creativity. Connections. Community.

Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza

July 15, 2022

De-Risking Disruption

What's it about?Disruptions are the new normal, meaning that discontinuities will be a feature of the marketplace not the exception. And in this future, volatility will become more characteristic of the consumer experience in the marketplace and in...

Catalogue: Webinars 2022

Authors: J. Walker Smith, Stephen Kraus

Companies: MRII, Kantar

July 14, 2022

Preserving survey integrity

What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also...

Catalogue: Webinars 2022

Author: Nancy Brigham

Company: Dynata

July 1, 2022