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Research papers
Global research transition
This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jenna Alexandre, Corrine Sandler
March 26, 2012
Research papers
Growth in global consumer markets
This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jeffrey Hunter
March 26, 2012
Research papers
Next please - Online game for bank tellers
Using the example of a research project for the CSOB, a leading Czech bank, this paper demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results delivered...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
March 26, 2012
Research papers
Insight into poverty
Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Beata Gers, Katarzyna Gawlik
Company: KANTAR TNS Malaysia
March 26, 2012
Research papers
The emerging middle class in Russia
Middle class consumers have garnered a high degree of interest from researchers all over the world as they tend to be keen participants of massive global trends in consumption. In Russia, the middle class was elusive for many years under the...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Marina Simakova, Ioannis Kavounis
March 26, 2012
Research papers
Research capabilities in selected countries in CEE
This paper is based on over 15 years of experience in carrying out multinational projects in CEE countries and spans from technical solutions going through facilities and ending with methodological background. The main focus is to show what kind of...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marcin Rzepka
Company: PMR LTD Sp. z o.o.
March 26, 2012
Research papers
Why customers are loyal
The subject of this paper is to discuss methodological assumptions concerning customer satisfaction studies. The authors, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis and...
Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Katarzyna Polok, Dobromir Cias, Tomasz Opalski
March 26, 2012
Research papers
