Author: "Patrick G. M. Standen

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Research papers

Communication

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Companies: TIM (Telecom Italia), Burke, Inc.
Date: June 15, 1996
Authors: Valeria Colombo, Patrick G. M. Standen

Research papers

Customer satisfaction management in the banking sector

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Company: Burke, Inc.
Date: June 15, 1992
Authors: Patrick G. M. Standen, Stefano M. Castellani

Research papers

Recall and persuasion

Catalogue: Seminar 1988: International Marketing Reserarch
Company: Burke, Inc.
Date: June 15, 1988
Authors: Patrick G. M. Standen, Stephen Factor

Research papers

Estimating sales volume potential for new innovative products with case histories

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Company: Burke, Inc.
Date: June 15, 1986
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Research papers

Price sensitivity, does it increase during a recession?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Measuring awareness, do we measure advertising effects?

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Burke, Inc.
Date: June 15, 1984
Authors: Lynn Y.S. Lin, Patrick G. M. Standen

Research papers

Predicting sales volume and market shares

Catalogue: Seminar 1983: New Product Development
Company: Burke, Inc.
Date: November 2, 1983
Authors: Peter Sampson, Patrick G. M. Standen

Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Company: Burke, Inc.
Date: June 15, 1982
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Research papers

The use of research in socio-political decisions

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Date: June 15, 1977
Authors: Vincenzo Cesareo, Patrick G. M. Standen

Research papers

Towards the elimination of risk from investment in new products

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: D. Reay, Brian C. Pymont, Patrick G. M. Standen