Author: "Patrick Le Maire

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Research papers

Retailer's panel and expert system

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Research papers

From data collection to data analysis

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Date: November 1, 1977
Authors: Patrick Le Maire, Yves Evrard

Research papers

The role and function of multivariate methods of data analysis in marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Authors: Yves Evrard, Patrick Le Maire

Research papers

How to reward interviews (French)

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: François Frisch, Patrick Le Maire

Research papers

How to reward interviews

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: François Frisch, Patrick Le Maire

Research papers

The use of marketing research in large French companies (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard

Research papers

The use of marketing research in large French companies

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard

Research papers

Improving the quality and efficiency of life-style research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Susan P. Douglas

Research papers

Profiling customers based on product purchasing characteristics

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: September 1, 1973
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard

Research papers

Selection of global target markets

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: September 1, 1972
Authors: Y. Wind, Patrick Le Maire, Susan P. Douglas