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Research papers

Optimizing profitability through research amongst retail customers and staff

The study provided measures of the standing of W.H. Smith and its competition on specially-collected attitude dimensions. It also identified which aspects of the staff or the service they provide matter most to customers, and showed how the intensity...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Fred Y. Phillips, Robert Falconer
August 23, 1981
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Citation

Phillips and Falconer (1981a, August 23). Optimizing profitability through research amongst retail customers and staff. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/optimizing-profitability-through-research-amongst-retail-customers-and-staff


Research papers

Britain at its best

The main body of the paper is concerned with the research programme that was mounted in relation to the £2½ million campaign, 'Britain at its Best', which can be regarded as one of the most successful corporate-image advertising campaigns ever...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Paul H. Drake, John A. Samuels, John C. Penny
Company: British Broadcasting Corporation (BBC)
August 23, 1981
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Citation

Drake, Samuels and Penny (1981a, August 23). Britain at its best. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/britain-at-its-best


Research papers

The role of the employee in retail profitability

In 1976, Woolworth's management were given a clear indication that a problem existed when MORI presented the findings of a major study they had carried out on the attitudes of Woolworth employees to the company. Although the main objective of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Keith Willoughby, Robert M. Worcester
Company: IPSOS
August 23, 1981
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Citation

Willoughby and Worcester (1981a, August 23). The role of the employee in retail profitability. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-role-of-the-employee-in-retail-profitability


Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French)

In the public transport sector, more than in most others, all the operators are faced by the problem of variations in the level of demand, giving rise in particular to peak traffic periods, with which they must deal as efficiently as possible whilst...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Claude Giblin, Jean-Louis Laborie
August 23, 1981
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Citation

Giblin and Laborie (1981a, August 23). Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/evaluation-of-the-differential-fares-policy-contemplated-for-the-t-g-v-very-fast-train-service-in-france-french-


Research papers

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
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Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business (German). ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business-german-


Research papers

Profitably using research to identify, develop and launch a new product

The joint paper is given by the then European Marketing Manager of a major brewery company together with an Italian Qualitative Research Consultant who has worked closely with this client over a period of several years. The paper describes the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Michael G. Vineall, Clara Origlia
August 23, 1981
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Citation

Vineall and Origlia (1981a, August 23). Profitably using research to identify, develop and launch a new product . ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/profitably-using-research-to-identify-develop-and-launch-a-new-product-


Research papers

Spillers VS dalgety

In spite of the fact that shareholders can, collectively, wield a great deal of power over the destinies of private companies, research into their attitudes is a relatively uncommon event. Where it does occur it rarely extends beyond a focus on...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Peter Hutton
Company: IPSOS
August 23, 1981
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Citation

Hutton, P. (1981a, August 23). Spillers VS dalgety. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/spillers-vs-dalgety


Research papers

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Richard S. Halpern
Company: The Coca-Cola Company
August 23, 1981
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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


Research papers

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Elisabeth Noelle-Neumann, Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
August 23, 1981
×

Citation

Noelle-Neumann and Ring (1981a, August 23). Identification of persons with the potential for setting up their own business. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/identification-of-persons-with-the-potential-for-setting-up-their-own-business