Definition of a market

Date of publication: September 1, 1981

Author: Graham Lewis

Abstract:

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say this is a hospital study - a difficult area to survey even in developed countries. The study was a multi-country one, and I have chosen the Philippines for the reasons previously mentioned in relation to the definition of an under developed market - to determine the current market characteristics regarding the practice of anaesthesia, the specific approaches employed, and the market shares and profiles enjoyed by anaesthetic agents.

Graham Lewis

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