Resources Library by ANA

Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Estrella Lopez-Brea

Companies: The Coca-Cola Company , General Mills

September 16, 2020

Build diversity and benefit from it

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Catalogue: Insights Festival 2020

Authors: Urpi Torrado, Arlette Leumbou

September 16, 2020

The power of defensive innovation through turning headwinds into opportunities

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Catalogue: Insights Festival 2020

Authors: Kristin Hickey, James McLintock, Melanie Castro

Companies: Analogue Strategies, kubi kalloo, Estée Lauder Companies

September 16, 2020

Diversity Workshop

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.Join us...

Catalogue: Insights Festival 2020

Authors: Mahrukh (Maya) Hasan, Sanam Amin

September 16, 2020

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020

Authors: Ray Poynter, Xabier Palacio

September 16, 2020

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020

Authors: Indu Upadhyay, Sheela Iyer

Companies: IPSOS, Light of Life Trust

September 16, 2020

2020 Vision

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...

Catalogue: Insights Festival 2020

Authors: Helenor Gilmour, Pete Maginn

September 15, 2020

Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020

Author: Lester Sualog

September 15, 2020

When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020

Author: Martin Oxley

September 15, 2020