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Research papers

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024
Author:
Company: IPSOS
January 1, 1970
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Citation

(1970a, January 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys


Research papers

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026
Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia
Company: Itau Unibanco
January 1, 1970
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Citation

da Matta Furniel , Simoes and Silvia (1970a, January 01). Usability Testing Factory. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/usability-testing-factory


Research papers
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Citation

(1970a, January 01). The New Codes of Feminism. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/the-new-codes-of-feminism


Videos

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026
Author: Georgia Phillips
January 1, 1970
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Citation

Phillips, G. (1970a, January 01). Advertising for Good. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/advertising-for-good-12835

Festive Faultlines Powered by Borderless Access

Festivals spark magic but also expose hidden tensions. This session uncovers the emotional turning points that decide whether brands become part of the celebration - or part of the stress.

Catalogue: Congress 2025
Author:
Company: Borderless Access
January 1, 1970
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Citation

(1970a, January 01). Festive Faultlines Powered by Borderless Access. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/festive-faultlines-powered-by-borderless-access


Videos

An industry opportunity: AI is our superpower

Join Gonzalo Fuentes, CEO for EMEA at Kantar, to explore how embedded AI is already transforming the insights industry and what that means for the future of brand building. In this session, he will share fresh perspectives on how AI-driven...

Catalogue: Congress 2025
Author: Gonzalo Fuentes
Company: Kantar
January 1, 1970
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Citation

Fuentes, G. (1970a, January 01). An industry opportunity: AI is our superpower. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/an-industry-opportunity-ai-is-our-superpower

Inside Africa: Emerging Trends and Future Opportunities

A dynamic panel discussion with leaders from across the continent exploring the trends shaping Africa today and tomorrow. This session will look at Africa as a whole while highlighting regional perspectives, uncovering opportunities for growth and...

Catalogue: Congress 2025
Author:
January 1, 1970
×

Citation

(1970a, January 01). Inside Africa: Emerging Trends and Future Opportunities. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/inside-africa-emerging-trends-and-future-opportunities

Gen Alpha Unplugged

Generation Alpha is the first to grow cognitively, socially and emotionally in a world where digital technology is embedded from birth. Unlike Millennials who adopted the internet, or Gen Z whose early experiences still drew on pre-digital...

Catalogue:
Author:
January 1, 1970
×

Citation

(1970a, January 01). Gen Alpha Unplugged. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/gen-alpha-unplugged-12880


Research papers

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
Companies: Diageo, IPSOS
January 1, 1970
×

Citation

Camino et al. (1970a, January 01). Back to the Future. ANA - ESOMAR. Retrieved February 03, 2026, from


https://ana.esomar.org/documents/back-to-the-future-12507