Resources Library by ANA

Mapping Billions of Synthetic Journeys

Catalogue: Congress 2024

Author:

Company: IPSOS

January 1, 1970

Usability Testing Factory

In the current customer/user experience (CX/UX) landscape, ensuring that digital products are intuitive and efficient is essential for any company's success. The banking sector, particularly in a highly competitive market like Brazil, faces growing...

Catalogue: Congress 2026

Authors: Claudia da Matta Furniel, Thyago Simoes, Leonardo Silvia

Company: Itau Unibanco

January 1, 1970

The New Codes of Feminism

Catalogue: Congress 2026

Author:

January 1, 1970

Advertising for Good

According to the Australian Bureau of Statistics, people with disability make up 21.4% of the population, and it is growing (ABS, 2024). Globally, this number is estimated to be 1.3 billion people (WHO, 2022). Combined, people with disability have...

Catalogue: Congress 2026

Author: Georgia Phillips

January 1, 1970

Festive Faultlines Powered by Borderless Access

Festivals spark magic but also expose hidden tensions. This session uncovers the emotional turning points that decide whether brands become part of the celebration - or part of the stress.

Catalogue: Congress 2025

Author:

Company: Borderless Access

January 1, 1970

An industry opportunity: AI is our superpower

Join Gonzalo Fuentes, CEO for EMEA at Kantar, to explore how embedded AI is already transforming the insights industry and what that means for the future of brand building. In this session, he will share fresh perspectives on how AI-driven...

Catalogue: Congress 2025

Author: Gonzalo Fuentes

Company: Kantar

January 1, 1970

Inside Africa: Emerging Trends and Future Opportunities

A dynamic panel discussion with leaders from across the continent exploring the trends shaping Africa today and tomorrow. This session will look at Africa as a whole while highlighting regional perspectives, uncovering opportunities for growth and...

Catalogue: Congress 2025

Author:

January 1, 1970

Gen Alpha Unplugged

Generation Alpha is the first to grow cognitively, socially and emotionally in a world where digital technology is embedded from birth. Unlike Millennials who adopted the internet, or Gen Z whose early experiences still drew on pre-digital...

Catalogue:

Author:

January 1, 1970

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024

Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys

Companies: Diageo, IPSOS

January 1, 1970