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Research papers

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
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Citation

Gould, Strauss and Tyree (2012a, September 13). "Un-mommed": Can moms and their families survive?. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/-un-mommed-can-moms-and-their-families-survive-


Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012
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Citation

Pankauskas and Ewing (2012a, September 13). Research in a world without questions. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/research-in-a-world-without-questions


Research papers

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong
Company: Ipsos MRBI
September 13, 2012
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Citation

Saxton, Zalis, Rodenburgh and Wiltfong (2012a, September 13). Socialised research. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/socialised-research


Research papers

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux
Company: Affinnova
September 13, 2012
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Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys


Research papers

The case of Tunisian elections following the Arab Spring

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...

Catalogue: Congress 2012: Accelerating Excellence
Author: Nébil Belaam
Company: EMRHOD Consulting
September 13, 2012
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Citation

Belaam, N. (2012a, September 13). The case of Tunisian elections following the Arab Spring. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-case-of-tunisian-elections-following-the-arab-spring


Research papers

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012
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Citation

Desor and Ellis (2012a, September 13). How cars really get bought. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/how-cars-really-get-bought


Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
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Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-


Research papers

Who's afraid of opinion polls?

This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jenny Hayward-Jones, Caz Tebbutt
September 13, 2012
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Citation

Hayward-Jones and Tebbutt (2012a, September 13). Who's afraid of opinion polls?. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/who-s-afraid-of-opinion-polls-


Research papers

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Ana Alvarez, Fiona Blades
Companies: PepsiCo, MESH Experience
September 13, 2012
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Citation

Alvarez and Blades (2012a, September 13). From Rio to the rest of the world. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/from-rio-to-the-rest-of-the-world