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Research papers

Report-back from working group II

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection....

Catalogue: Seminar 1971: Multi-Country Research
Author: John Downham
June 15, 1971
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Citation

Downham, J. (1971a, June 15). Report-back from working group II. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-ii-841


Research papers

Report-back from working group III

As a whole the discussions in group three gave the following conclusions: 1. Independent from the methods, the organisation is the main problem of a multi-country survey; 2. Coordination must be done from one central point. Identical-sampling,...

Catalogue: Seminar 1971: Multi-Country Research
Author: Jan D. Noordhoff
June 15, 1971
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Citation

Noordhoff, J. D. (1971a, June 15). Report-back from working group III. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/report-back-from-working-group-iii-843


Research papers

Micro-analytic behavioural simulation models

Our objective is to expose and evaluate a particular class of simulation models, on which we have been working for some years and with which we have arrived at operational applications. To keep within the conceptual framework we have drawn, we shall...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Jean-Philippe Faivre
June 15, 1971
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Citation

Faivre, J. (1971a, June 15). Micro-analytic behavioural simulation models. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/micro-analytic-behavioural-simulation-models


Research papers

Motivation research

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research...

Catalogue: The European Marketing Research Review 1971
Authors: James Spence, Jacqui Spence
June 15, 1971
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Citation

Spence and Spence (1971a, June 15). Motivation research. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/motivation-research-829


Research papers

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research
Author: Ian Jarvis
June 15, 1971
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Citation

Jarvis, I. (1971a, June 15). Multi-country research. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/multi-country-research


Research papers

The recognition and systematic study of phenomena of diffusion or contagion

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion


Research papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


Research papers

The semantic differential

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market-research as well as in university-research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential. ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-semantic-differential


Research papers

The semantic differential (German)

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market research as well as in university research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971
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Citation

Ruczinski, E. M. (1971a, June 15). The semantic differential (German). ANA - ESOMAR. Retrieved November 22, 2025, from


https://ana.esomar.org/documents/the-semantic-differential-german-