Abstract:

During the discussion periods the Group was concerned partly with questions and issues arising out of individual papers, partly with more general issues relating to the problems of international research and ESOMAR activities in this connection. These notes concentrate on the latter. There is clearly some difficulties in defining exactly what are the problems and issues which arise in international research and which are peculiar to it. Some of the discussion in the Seminar - and particularly some of the case history material - was to a large extent dealing with points which are equally relevant in national surveys. In following through from this Seminar to other possible ESOMAR activities we ought to focus more closely on specifically international issues. Considerable time was spent during the sessions in discussing the problems of how to organise and coordinate international market research projects.