Motivation research

Date of publication: June 15, 1971

Abstract:

To date, qualitative research has been used to examine product acceptance and usage, concept testing, and advertising strategy, amongst other things. In the social and environmental fields less use has been made of such methods. In political research almost no qualitative work has been done, particularly as part of a multi-stage research study into political attitudes and behaviour.

  • PDF
  • This could also be of interest