You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 11483 results for you, in 2685 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Sovereign advertising

This research was undertaken in order to assess reactions to samples of a proposed new campaign, along with other sample advertisements for Sovereign. An attempt was made to examine how the proposed campaign measured up to preset research objectives....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on Sovereign advertising . ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-sovereign-advertising-


Research reports

Qualitative research on Toffo assorted toffees commercial

T.B. Browne has produced a new 15-seconds television commercial to launch Toffo Assorted Toffees. The objectives of the commercial are to produce consumer awareness of the Toffo Toffee Assortment as a part of the Toffo rangeof products, so that...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1971
×

Citation

, C. (1971a, November 01). Qualitative research on Toffo assorted toffees commercial. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-assorted-toffees-commercial


Research reports

Qualitative research on gas lamps

This report sets out the results, conclusions and recommendations, drawn from a qualitative study on consumer responses to Victorian Style Gas Lamps. The research objectives were:1. To ascertain how respondents felt about the exterior of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on gas lamps. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-gas-lamps


Research reports

Report on qualitative research on Honey Toffo

Rowntree Mackintosh's is considering marketing a new Toffo roll with a honey flavour. Two alternative samples have been produced together with a roughversion of a finished Honey Toffo pack. The objectives of this research were to examine reactions to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Report on qualitative research on Honey Toffo. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-honey-toffo


Research reports

Report on qualitative research on Yeast-Vite D advertising

Previous research on the Yeast-Vite Food Tonic Tablet indicated that there was considerable consumer enthusiasm about the idea of a natural and wholesometonic, respondents being concerned about the lack of natural and fresh foods in their diet. Leo...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Yeast-Vite D advertising. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-yeast-vite-d-advertising


Research reports

Qualitative research on project 059

This research is concerned with reactions to possible Gift Schemes, Advertisements, and Pack for a new Senior Service brand. The research objectives were:1. To determine which of the two gift schemes 'Doubled Coupon Value' and 'Dividend' has the most...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on project 059. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-059


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
×

Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Report on qualitative research on Tooty variants

Rowntree Mackintosh Ltd. is interested in developing new variants for Tooty Frooties. At present, there are 3 possibilities: Tooty Toffees, Tooty Honeys, and Tooty Aniseeds. Data were required in 3 main areas:1. Attitudes to the existing Tooty...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971
×

Citation

, C. (1971a, April 01). Report on qualitative research on Tooty variants. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-tooty-variants


Research reports

Report on qualitative research on Rolo commercials

T.B. Browne has developed two new commercials for Role using the theme "Rolo lets you save some for later". The commercials are called 'Chimney' end 'Station'. The objectives of this research were to examine the commercials in relation to motives and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1971
×

Citation

, C. (1971a, February 01). Report on qualitative research on Rolo commercials. ANA - ESOMAR. Retrieved February 04, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-rolo-commercials