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Passive learning from television

Date of publication: June 15, 1969

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Herbert E. Krugman, Eugene L. Hartley

Abstract:

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Herbert E. Krugman

Author

This is a long description of some author details.

Eugene L. Hartley

Author

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Research Papers

Communications and bottom line

Catalogue: Congress 2005: Making A Difference

Authors: Peter Laybourne, David Lewis

 

September 21, 2005

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Citation

Laybourne and Lewis (2005a, September 21). Communications and bottom line. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/communications-and-bottom-line


Research Papers

Marketing communication and consumer involvement

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Authors: Jean Michel Agostini, Michel Brulé

Company: BVA Group

June 15, 1991

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Citation

Agostini and Brulé (1991a, June 15). Marketing communication and consumer involvement. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/marketing-communication-and-consumer-involvement


Research Papers

Opening the black box

Catalogue: Congress 2012: Accelerating Excellence

Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó

Company: KANTAR TNS Malaysia

September 13, 2012

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Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/opening-the-black-box


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Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/opening-the-black-box