Back

Passive learning from television

Date of publication: June 15, 1969

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Herbert E. Krugman, Eugene L. Hartley

Abstract:

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Herbert E. Krugman

Author

This is a long description of some author details.

Eugene L. Hartley

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

June 18, 2004

×

Citation

Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing


Videos

Powerfully passive

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015

×

Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/powerfully-passive


Research Papers

Passive audience measurement

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lee Weinblatt

 

June 15, 1998

×

Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/passive-audience-measurement


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/passive-audience-measurement