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Passive learning from television

Date of publication: June 15, 1969

Catalogue: ESOMAR/WAPOR Congress 1969

Authors: Herbert E. Krugman, Eugene L. Hartley

Abstract:

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Herbert E. Krugman

Author

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Eugene L. Hartley

Author

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Research Papers

Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

June 18, 2004

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Citation

Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/passive-vs-button-pushing


Videos

Powerfully passive

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Alice He, Ashok Sethi, Qun Ge

Company: GfK

June 15, 2015

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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/powerfully-passive


Research Papers

Passive audience measurement

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Lee Weinblatt

 

June 15, 1998

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Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/passive-audience-measurement


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Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/passive-audience-measurement