Abstract:
The methods of interviewer selection in current use are examined, reference being made to those described by Dr. Noelle Neumann and Mr. Paul Berent in their papers read at the Esomar Congress in Evian in 1962. The interviewer selection methods used by InterScan are examined and experimental work to test the validity of the procedure is discussed and the conclusions stated. Interviewer training methods in current use are reviewed, and a method which has proved effective is discussed. Variations in interviewing techniques used in different companies and described in the U.K. Market Research Society's publication "Fieldwork Methods in General Use" (Dec. 1968) are examined and solutions to some of the problems raised are suggested. Various methods of field control and supervision are described. Quality control is discussed and methods of avoiding and detecting interviewer dishonesty are given.
Research Papers
Interviewer performance and personality
Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
 
October 1, 1973
Research Papers
Interviewing and field control
Catalogue: Consumer Market Research Handbook
Authors: John F. Drakeford, Valerie Farbridge
 
August 1, 1986
Research Papers
Quality through technology
Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Jon Hulbert
 
January 1, 1995
