Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.
Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.
Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some people are good at intuitively finding the story in the data, but in most cases they are unable to teach others how to imitate them, especially when teams need to work together. This presentation shows how techniques like frameworks can be used to create methods for reliably and efficiently finding the story in the data. The presentation will illustrate the problem, show the solution, and then use a case study to provide an example of the method.
When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study - the most definitive look at the global research market available - covering market structure, activity, change and more. Every two years ESOMAR conducts a Global Prices study, conducting B2B interviews with organisations that represent a large proportion of global market research revenue. This presentation draws on both studies to identify 10 key things that you need to know about the global market research industry.
Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some people are good at intuitively finding the story in the data, but in most cases they are unable to teach others how to imitate them, especially when teams need to work together. This presentation shows how techniques like frameworks can be used to create methods for reliably and efficiently finding the story in the data. The presentation will illustrate the problem, show the solution, and then use a case study to provide an example of the method.
ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when working in any of the areas covered by the different chapters. In order to provide as broad a range of input as possible, more than 20 authors from 9 different countries and a range of companies contributed their time, effort and knowledge to this venture. The book has been divided into eighteen chapters dealing with a wide range of subjects; this list is not intended to be exhaustive, but rather topical and timely. It is our hope that this book becomes a sort of wiki, which can be revisited and updated in the future as the requirements of our industry evolve.
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse qualitative research. DIY options for online discussions, social media monitoring, as well as smartphone ethnography, put inexpensive but powerful tools in the hands of the many, but they do not necessarily impart any level of understanding or training. It is too late to put the genie back in the bottle. We can’t prevent non-specialists from running projects, so we need to create a playbook for people new to the field. Here is an initial playbook for non-specialists: helping them stay safe whilst exploring the world through a qualitative prism.
The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse qualitative research. DIY options for online discussions, social media monitoring, as well as smartphone ethnography, put inexpensive but powerful tools in the hands of the many, but they do not necessarily impart any level of understanding or training. It is too late to put the genie back in the bottle. We cant prevent non-specialists from running projects, so we need to create a playbook for people new to the field. Here is an initial playbook for non-specialists: helping them stay safe whilst exploring the world through a qualitative prism.
How are research communities being adopted in Asia Pacific - in Japan, China, India, or in Singapore and Vietnam? Is the future more likely to be MROCs or Community Panels, small and qualitative or large and quantitative? Research communities are one of the hottest topics in Europe and North America, but what about Asia Pacific? Are the models in Asia different? What are the implications of: cultural differences, double- byte languages, different technologies (especially in terms of internet and mobile)? This presentation will highlight the current status quo and indicate the likely directions of travel.