What's it about?Traditional approaches to research can encounter challenges: too slow, hard to integrate, not actionable enough, low data quality, lack of engagement from research participants, etc. But new advancements in ?restech? (research technology) hold the potential to change all that.What's in it for me?Join us for a complimentary webinar with two industry experts who present new tech-driven ?continuous discovery? approaches ? making ongoing research programs faster, better, more integrated, and more insightful. They will share:How to turn one-shot projects into elements of continuous research programsTips for building hyper-engaged online communitiesStrategies for getting actionable insights fasterApproaches to combining multiple research/analysis tools into a comprehensive and collaborative insights platformThey will also present a company case study using restech-driven continuous discovery to collect insights 200% faster while increasing community engagement by 55%.Who is this for?All those interested in ResTech and how it can change your own approach to research
The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research establishes a benchmark of how insights are viewed and commissioned within brand-owning organizations, and the key criteria applied to what is considered 'good' and 'successful' research.Join study author Ray Poynter of NewMR and guest Kajoli Tankha of Microsoft to learn:Key findings from the research.How research customers are driving innovation, change and evolution of the insights and analytics industry.The growing demand for speed, instant feedback and digital solutions.
The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their storesdepended on the happiness of their customers, and so the slogan has long beenregarded as the cornerstone of customer-centricity.More importantly, a happy customer continues to 'buy', and thus we must recognise thatit is the customers who drive innovation, change and evolution, as otherwise they wouldmove their spend and their budgets to other suppliers, or indeed, other sectors. This is astrue for Insights and Analytics as it is for Financial Services, FMCG or Healthcare.In a profession such as ours which has strong roots in science, rigour and ethics,the growing demand for speed, instant feedback, and digital solutions that we havewitnessed in recent years, has often relegated a more fundamental understanding of howour clients work and business needs are changing to a secondary importance; instead,the emphasis has tended to be on the 'now' and securing the budget available, not the'future' and how their needs may be evolving.Recognising the fundamentally important role that brand-owners play in determiningthe shape and structure of our profession, this study is the first in what we hope willbecome an annual monitor establishes a first benchmark of how insights are viewedand commissioned within brand-owning organisations, and the key criteria applied towhat is considered 'good' and 'successful' research.
A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member.
This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times by reinventing itself... as the industry reinvents itself.
Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Learn how to use machine learning text analytics, from scratch, for free, using open-source R.
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.
Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches. Find out what is driving research prices and where the most expensive and cheapest places for research are. Understand the key drivers of change, and the hurdles that need to be cleared.
Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some people are good at intuitively finding the story in the data, but in most cases they are unable to teach others how to imitate them, especially when teams need to work together. This presentation shows how techniques like frameworks can be used to create methods for reliably and efficiently finding the story in the data. The presentation will illustrate the problem, show the solution, and then use a case study to provide an example of the method.
When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study - the most definitive look at the global research market available - covering market structure, activity, change and more. Every two years ESOMAR conducts a Global Prices study, conducting B2B interviews with organisations that represent a large proportion of global market research revenue. This presentation draws on both studies to identify 10 key things that you need to know about the global market research industry.