In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team (CMR) will share an innovative solution they developed to capture on-device product feedback that, when linked with terabytes of behavioral data, has generated insights to drive supply chain, product development and customer engagement decisions. This on-device measurement is part of the CMR's larger data management strategy, which brings together telemetry, survey data, and on-device measurement, using modern technologies like Azure, R, Machine Learning, and PowerBI, to generate and share knowledge that drives decision-making across Microsoft.
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team (CMR) will share an innovative solution they developed to capture on-device product feedback that, when linked with terabytes of behavioral data, has generated insights to drive supply chain, product development and customer engagement decisions. This on-device measurement is part of the CMR's larger data management strategy, which brings together telemetry, survey data, and on-device measurement, using modern technologies like Azure, R, Machine Learning, and PowerBI, to generate and share knowledge that drives decision-making across Microsoft.
Most clients are on a quest to continuously review and improve the services they provide, both centrally and locally. One of our panelists set out on a journey that gave place to a big debate. They conducted a large benchmarking exercise, with industry leaders in other multi-national companies, to understand how they were conducting their brand tracking studies: the role tracking has, the challenges they face and the innovations they are adopting. What emerged was a group of thought leaders with a remarkable willingness to share their experiences, both the good... and the bad! Join the Talk Show, as our invited guests reveal the main themes they had discussed in their quest to find the brand tracking sweet spot.
As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence. We explore how technology is enabling new sources of ?big behavioural data?, and the imperative this creates for research organisations ... we must revolutionise the way we work. Our traditional role as farmers who carefully curate and harvest, will transition into our role as miners who explore and synthesise.
As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence. We explore how technology is enabling new sources of âbig behavioural dataâ, and the imperative this creates for research organisations ... we must revolutionise the way we work. Our traditional role as farmers who carefully curate and harvest, will transition into our role as miners who explore and synthesise.