Author: "Rob R. van den Heuvel

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Research papers

Research for more effective product assortment decisions

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Company: Philips International
Date: June 15, 1984
Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Research papers

Optimizing the product line

Catalogue: Seminar 1983: New Product Development
Date: November 2, 1983
Author: Rob R. van den Heuvel

Research papers

The measurement of attribute importance for industrial products

Catalogue: Seminar 1981: Industrial Marketing Research
Date: October 1, 1981
Author: Rob R. van den Heuvel

Research papers

The degree of information in advertisements

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

Research papers

Media-measurements in the Dutch National Juveniles Survey 1979

Catalogue: Seminar 1980: Children And Young People
Date: June 15, 1980
Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf