Author: "Roger Western

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Research papers

Interactive measurement of sales response

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Roger Western, Mark Katz

Research papers

Doctors and prescribing

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Date: June 15, 1987
Author: Roger Western

Research papers

Competitor analysis in defence of a brand leader

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Date: February 27, 1985
Author: Roger Western