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Research papers

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Paul Summer, Peter Masson
June 16, 2004
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Citation

Summer and Masson (2004a, June 16). Calibration. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/calibration


Research papers

Seeking the Holy Grail

This paper explores the potential of single source research to measure the association of an advertising campaign by a major U.S. retailer to product purchase behaviours in their stores.In a 2003 Single Source research pilot, the same research...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Joan Fitzgerald, Tony Jarvis
June 16, 2004
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Citation

Fitzgerald and Jarvis (2004a, June 16). Seeking the Holy Grail. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/seeking-the-holy-grail


Research papers

Print and the online world

In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel.This paper explains why this new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Raymond Ross, Irena Petric
June 15, 2004
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Citation

Ross and Petric (2004a, June 15). Print and the online world. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/print-and-the-online-world


Research papers

Progress toward passive measurement of print

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement. The present video-based investigation addresses a precondition to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Roberta M. McConochie, Jane Bailey
June 15, 2004
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Citation

McConochie and Bailey (2004a, June 15). Progress toward passive measurement of print. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/progress-toward-passive-measurement-of-print


Research papers

Personal probability for print in a multimedia environment

Planning in a multimedia environment has been a huge topic of debate. Service providers, agencies, advertisers and the media have all been challenged with developing the 'best' tools to understand the optimal mix of media.In order to evaluate the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Amy Betz, Caryn Klein, John Ehrenhofler
June 15, 2004
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Citation

Betz, Klein and Ehrenhofler (2004a, June 15). Personal probability for print in a multimedia environment. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/personal-probability-for-print-in-a-multimedia-environment


Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004
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Citation

Baim and Higgs (2004a, June 15). Developments in the measurement of readership accumulation. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/developments-in-the-measurement-of-readership-accumulation


Research papers

Online administration of a print audience measurement study

This paper is an update to the one submitted to the previous WAM conference in summer, 2003. Since that time, Millward Brown IntelliQuest produced a web-based survey for measuring print audiences.The study will be released commercially in fall, 2004....

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Author: Eric Melton
June 15, 2004
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Citation

Melton, E. (2004a, June 15). Online administration of a print audience measurement study. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/online-administration-of-a-print-audience-measurement-study


Research papers

Stop writing reports!

The paper highlights and discusses successful alternatives to traditional research report writing in order to make qualitative research a better engine for decision-making. Three key factors for developing usable...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Lou Tierney
June 15, 2004
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Citation

Tierney, M. L. (2004a, June 15). Stop writing reports!. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/stop-writing-reports-


Research papers

Plan weekly, accumulate optimally

The authors recently analyzed the audience delivery and efficiency patterns of selected schedules for three different client planning scenarios. This analysis was undertaken in order to identify which of three analytical approaches would deliver the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Beth Uyenco, Craig T. Gugel
June 15, 2004
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Citation

Uyenco and Gugel (2004a, June 15). Plan weekly, accumulate optimally. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/plan-weekly-accumulate-optimally