Print and the online world
Abstract:
In contacts with media researchers around the world the authors have found that there are many questions and blank spots with regard to the new Dutch approach of measuring readership figures in an online panel. This paper explains why this new approach was chosen, how it is done, and shows the evaluation studies and tests undertaken in order to optimize the Dutch online readership survey. By explaining the Dutch approach in detail, readership surveys throughout the world may profit from this experience.
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