Author: "Rolf Speetzen

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Research papers

Strategic publishing

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: October 10, 1999
Author: Rolf Speetzen

Research papers

Regional media planning

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Rolf Speetzen, Hans-Hermann Jager

Research papers

Beyond recognition scores

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Rolf Speetzen

Research papers

Share of mind or how to do media planning in saturated markets?

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Rolf Speetzen

Research papers

Media mix

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Rolf Speetzen

Research papers

The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Rolf Speetzen

Research papers

Media mix and advertising effectiveness

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Rolf Speetzen

Research papers

Quality of exposure and advertising effectiveness

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Rolf Speetzen

Research papers

A review of the state of art

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Rolf Speetzen

Research papers

Recognition versus recency

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Rolf Speetzen

Research papers

Plus print

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Date: June 15, 1984
Author: Rolf Speetzen

Research papers

Theory and practice of media mix decisions

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Date: April 11, 1984
Authors: Rolf Speetzen, Hans Vorster