Author: "Rory P. Morgan

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Research papers

Linking brand imagery with preference

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Author: Rory P. Morgan

Research papers

Research in the 90's

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Michael M. Roe, Rory P. Morgan

Research papers

The need for the integration of market potential and pricing micro-models

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Rory P. Morgan, Julian R. Bond

Research papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Rory P. Morgan

Research papers

The application of micro-modelling to predicting total market mix potential

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Rory P. Morgan, Brian C. Pymont, Julian R. Bond