Author: "Ruth McNeil

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Research papers

Employee research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Ruth McNeil

Research papers

Is customer satisfaction really reflected in traditional customer satisfaction measures?

Catalogue: International Automotive Marketing Conference 1994
Date: June 15, 1994
Authors: Ruth McNeil, Mark Carpenter

Research papers

Staff research and total quality management

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Date: September 1, 1993
Author: Ruth McNeil