Can an inward focus on building employee loyalty increase customer loyalty? Based on key research findings, this paper attempts to track the specific initiatives taken by India's largest lifestyle retail chain, Shoppers' Stop, and traces the impact of these initiatives on the store's business performance and customer loyalty.The results have been derived from employee and customer loyalty research conducted across nine stores (six cities) in May 2002 (customer loyalty survey), August 2002 (baseline employee loyalty survey), December 2002 (customer loyalty and employee loyalty surveys) and May-June 2003 (customer loyalty survey).
This paper looks at the development of a new brand in the consumer electronics durables field, Aftron, using brand equity research as a starting point. It examines the reasons for the development of the brand, the research used to understand the corporate equity of the company offering the brand, how the core values identified were 'transported' to the new brand, the launch of the brand itself and the monitoring of the brands performance in the market.
Media surveys are very often used as a basis for demographic data within a market. While carrying out these surveys "Hard-to-Get Respondents" are often tackled at the field level or even later on by weighting. This paper is on a study carried out to analyse differences between Hard-to-Get respondents and Easy-to-Get respondents, in India and a pilot study carried out in the UAE.