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Videos

Unlocking Deeper Consumer Insights for Experiential Marketing

Introduction Understanding consumer behaviour is about more than tracking purchases; it?s about immersing ourselves in the entire journey?from the spark of intention to the rituals of consumption. Coca-Cola?s groundbreaking...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing-12784


Research papers
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Citation

(2025a, April 01). FoodFluence: Shaping Nutrition Trends Through Social Networks. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/foodfluence-shaping-nutrition-trends-through-social-networks


Videos
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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/-12772


Videos

Silver Economy

The aging of the global population is an inescapable reality. In 1960, the proportion of adults aged 60 andover represented approximately 8% of the world's population. In 2022, this figure rose to 10% and is projectedto reach 16% by 2050. Although...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Silver Economy. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/silver-economy-12787
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Citation

(2025a, April 01). Revolutionising Innovation and Product Development with AI. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/revolutionising-innovation-and-product-development-with-ai


Research papers

The Omnichannel Experience

Inertia is often tricky and makes us believe we are still heading in the right direction. Even when we realise that we are drifting farther from our goal, breaking free can still be difficult until some brave soul takes the leap towards a new path...

Catalogue: LATAM 2025
Author:
Company: Mega Research
April 1, 2025
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Citation

(2025a, April 01). The Omnichannel Experience. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-omnichannel-experience


Videos

Shaping the Future

Presented by Tanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumCross-national research is evolving rapidly, driven by methodological advancements, digital transformation, and the increasing need to safeguard data provenance...

Catalogue: ESOMAR Citizen Insights Summit
Author: Tanja Kimova
Company: Verian Group
March 4, 2025
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Citation

Kimova, T. (2025a, March 04). Shaping the Future. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/shaping-the-future-12724


Videos
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Citation

Bretcha, J. (2025a, March 01). Welcome Remarks . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/welcome-remarks-


Videos

Won't Somebody Please Think of the Children?!

Presented by Dr. Roland Abold, Managing Director, Infratest, GermanyPublic awareness of certain societal issues often increases significantly during times of crisis but tends to fade quickly once the acute phase is over. During the pandemic, there...

Catalogue: ESOMAR Citizen Insights Summit
Author: Roland Abold
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
March 1, 2025
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Citation

Abold, R. (2025a, March 01). Won't Somebody Please Think of the Children?!. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/won-t-somebody-please-think-of-the-children-