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Can We Trust Synthetic Personas?

Date of publication: April 1, 2025

Catalogue: LATAM 2025

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Can We Trust Synthetic Personas?

Catalogue: LATAM 2025

Author:

 

April 1, 2025

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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas--12783


Research Papers

Recalibrate Synthetic Data in Market Research

Catalogue: Congress 2026

Authors: Minh Nguyen, Jimmy Szewczyk, Maxwell Minckler Minckler, Kazutaka Ikeda, Nara Narasimhan Narasimhan

Companies: Google, Macromill

January 1, 1970

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Citation

Nguyen, Szewczyk, Minckler, Ikeda and Narasimhan (1970a, January 01). Recalibrate Synthetic Data in Market Research. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/recalibrate-synthetic-data-in-market-research


Research Papers

Synthetic Data in Marketing Studies

Catalogue: Congress 2024

Authors: Samuel Cohen, Thomas Duhard

Companies: IFOP, Fairgen

January 1, 1970

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Citation

Cohen and Duhard (1970a, January 01). Synthetic Data in Marketing Studies . ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-


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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved October 26, 2025, from


https://ana.esomar.org/documents/synthetic-data-in-marketing-studies-