Author: "Sarah O'Brien

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Research papers

Capturing the elusive brand

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Authors: Mary Short, Sarah O'Brien

Research papers

Adding quality to quantity

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Date: June 15, 1993
Authors: Rebecca Wynberg, Sarah O'Brien

Research papers

The role of the data fusion in actionable media targeting in the 1990's

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Author: Sarah O'Brien