Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors. However, the discipline is suffering from institutionalization. This paper explores the emergence of methodological problems as signals of institutionalization of a new paradigm and underlines the importance of methodological criticisms. By specifically emphasizing the measurement of corporate reputation, this paper identifies methodological threats. A case study is included as an example and to provide further learning.
This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health personnel and the public helped both the reform design and the planning necessary for implementation. In the future, perceptual information will be used to support continuous development and improvement. This measurement program provides a model for countries facing the task of healthcare reform. Use of perceptual information plays a major role in decisions that ultimately determine both effectiveness of programs and efficient use of scarce resources.