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Videos

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Adelina Vaca, Alfredo Troncoso
January 11, 2017
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Citation

Vaca and Troncoso (2017a, January 11). Super-diversity research. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/super-diversity-research-8946


Videos

Hello quintastics!

How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Sandra van Vemden
Company: MARE
January 11, 2017
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Citation

Gerritsen and van Vemden (2017a, January 11). Hello quintastics!. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/hello-quintastics--8941


Videos

How to use guided meditation to achieve research Nirvana

Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Devika Johar, Sushma Panchawati
January 11, 2017
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Citation

Johar and Panchawati (2017a, January 11). How to use guided meditation to achieve research Nirvana. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/how-to-use-guided-meditation-to-achieve-research-nirvana-8944


Videos

Your computer will use you

In this talk David will guide you through the tortuous mind of the terrorist know as The Unabomber as an entry point to the construction of cognitive model for the impact of technological evolution in human society and what role you may play in it.

Catalogue: Global Qualitative 2017: Back to the future
Author: David Carvalhão
January 11, 2017
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Citation

Carvalhão, D. (2017a, January 11). Your computer will use you. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/your-computer-will-use-you


Videos
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Citation

Ávila, Teixeira, Pelote and Romão (2017a, January 11). MyCourt - New paradigms in shopping centers. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/mycourt---new-paradigms-in-shopping-centers-8945


Videos

Beyond the hype

The use and the impact of the Virtual Reality in the research industry.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jim Mott, Peter Thomas
Company: BAMM Ltd.
January 11, 2017
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Citation

Mott and Thomas (2017a, January 11). Beyond the hype. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/beyond-the-hype-8936


Videos

Helping introverts open up

A simpler pathway to understand this relatively silent but very powerful consumer segment.

Catalogue: Global Qualitative 2017: Back to the future
Author: Arfa Syed
Company: KANTAR TNS Malaysia
January 11, 2017
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Citation

Syed, A. (2017a, January 11). Helping introverts open up. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/helping-introverts-open-up-8942


Videos

The new visual language of brands

Every brand should tell a short story because every consumer intuitively seeks a story: discover what drives a compelling story, how to tell it effectively and how to change consumer minds.

Catalogue: Global Qualitative 2017: Back to the future
Author: Nick Gadsby
January 11, 2017
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Citation

Gadsby, N. (2017a, January 11). The new visual language of brands. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/the-new-visual-language-of-brands-8947


Videos

Erotic Capital as a platform for innovation and communication

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
January 11, 2017
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Citation

Paterlini and Bucci (2017a, January 11). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved October 03, 2025, from


https://ana.esomar.org/documents/erotic-capital-as-a-platform-for-innovation-and-communication-8939