Resources Library by ANA

Idleness, leisure and free time

Idle time is becoming more important in cities like Mexico. Because of that, we saw the chance to make an influence on its increasing significance by converging with the leisure industry in general, which could have not only a large market, but the...

Catalogue: Leisure 2006

Authors: Heriberto Lopez Romo, Mayra Herrera Roqueñí

October 8, 2006

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006

Author: Jean Christophe Salles

Company: GfK

October 8, 2006

100 stories at our fingertips

Since its inception in the late 1990s, online qualitative research has been primarily confined to replicating focus groups via bulletin boards and chats. However, with the advent of Web 2.0 technologies such as blogs and RSS, the ubiquity of digital...

Catalogue: Qualitative 2006

Author: Steve August

October 8, 2006

Youth tales

The presentation of qualitative research findings present challenges which are unique to it as against a quantitative research finding, whereas it is taken for granted that quantitative findings are more objective/scientific/more factual, and need an...

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

October 8, 2006

Innovative approaches

It has become increasingly critical for the market research industry to provide deeper analysis, more compelling insights and highly actionable recommendations generated from the consumer research we provide to clients. This perhaps in large part...

Catalogue: Qualitative 2006

Author: Marla Commons

October 8, 2006

The importance of first contact

This paper describes an innovative approach to establishing financial values for each aspect of the hotel guest experience. It addresses the following two, critical planning questions: Can employee engagement and behavior be linked to guest...

Catalogue: Leisure 2006

Author: Robert Passikoff

Company: Brand Keys, Inc.

October 8, 2006

A new constellation is emerging the sign of confidence

This paper aims to share the process behind the work of building a new brand identity on the client side, how it worked, what was researched and why, and not least how it is helping the client to live its brand. Within business-to-business...

Catalogue: Qualitative 2006

Authors: Ann Margreth Hellberg, Christina Sterner

October 8, 2006

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006

From perception to experience

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand how brand promises are received by customers and in...

Catalogue: Latin America 2006

Authors: Esteban Socorro, Fernando Moiguer

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

October 8, 2006