How to turn Latin American trends into market opportunities

Date of publication: October 8, 2006

Catalogue: Latin America 2006

Abstract:

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market opportunities and new product development at the global, regional, and country level. The RRW survey covers consumers' mood, concerns, personal values, lifestyle and leisure, social attitude and activities, media and technology usage, and their attitudes toward of dozens of major international brands in terms of fundamental attributes and functional and emotional benefits.

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