Resources Library by ANA

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Antonella Petra

June 15, 1998

Product quality

The case presented here is that of Glenfiddich, a single malt scotch whisky. The production of Glenfiddich dates back to 1887. The brand has been introduced to number of markets outside its home market - Scotland - in the last thirty years. Four of...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Miriam Comber, Sally Gordon

June 15, 1998

The Yin and Yang of branding

This paper examines the applicability of a Western-derived model of brand equity measurement to Asia/Pacific cultures, with reference to a large-scale validation exercise - both qualitative and quantitative. The authors demonstrate that the overall...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Roger Banks, Joseph Debacq, Rachael Tan

June 15, 1998

Using the Internet to measure customer satisfaction

Delivering excellent customer service requires that managers continually survey customers for feedback and promptly respond. Today the Internet has begun to enable customers to provide feedback more easily quickly cheaply and accurately than ever...

Catalogue: The Worldwide Internet Seminar 1998

Author: John Chisholm

June 15, 1998

The Indian dilemma

Currently there are two national people meter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research Group). The joint venture between IMRB and AC...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Julie Petersen, Tanuka Roy

June 15, 1998

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: John Gabriel

June 15, 1998

A new star is born

The Mercedes A-Class case study offers insight into the strategic considerations of the Mercedes car maker as well as the marketing research methods used. Among other things the survey of the research methods looks into project car clinics the...

Catalogue: International Automotive Marketing Conference 1998

Authors: Siegfried Högl, Karsten J. Hennig

Company: GfK

June 15, 1998

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Maria Concetta Di Maio

Company: TIM (Telecom Italia)

June 15, 1998

Telecom brands

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Carol Samms

Company: Through the Loop Consulting Ltd.

June 15, 1998