Back

Telecom brands

Date of publication: June 15, 1998

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Company:

Author: Carol Samms

Abstract:

This paper looks at the status of telecom and information technology branding and communications in the global market-place. While there has been considerable progress in branding skill and communications discipline by some players it is apparent that there is still some way to go before the sword is fully sharpened. Brand cases are used to demonstrate marketing communications best practices.

Carol Samms

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The future role of telecom managers

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Authors: Gerda Jung, Axel Brinkmann

Company: GMS Dr. Jung GmbH

June 15, 1998

×

Citation

Jung and Brinkmann (1998a, June 15). The future role of telecom managers. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-future-role-of-telecom-managers


Research Papers

Special features of the telecom industry

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Authors: Ildikó Gergátz, Mária Törõcsik, Krisztián Szûcs

 

October 20, 2002

×

Citation

Gergátz, Törõcsik and Szûcs (2002a, October 20). Special features of the telecom industry. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/special-features-of-the-telecom-industry


Research Papers

Needs of a telecom operator

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Atul Sinha

Company: Philips International

June 15, 1996

×

Citation

Sinha, A. (1996a, June 15). Needs of a telecom operator. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/needs-of-a-telecom-operator


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Samms, C. (1998a, June 15). Telecom brands. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/needs-of-a-telecom-operator