Abstract:
The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use of mobile phones. According to the underlying theory people's values influence their attitudes towards products or services and in turn attitudes influence actual behaviour. The method consists of techniques for the statistical measurement of people's values and attitudes and for the analysis of the relations holding among these two psychological variables.
This could also be of interest:
Research Papers
Psychological research on the consumer
Catalogue: The European Marketing Research Review 1966
Author: Francesco Alberoni
 
August 1, 1966
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Measuring the determinants of prescribing behaviour amongst doctors
Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: B. Bright, Hugh Robert Stammers
Company: KANTAR TNS Malaysia
September 6, 1970
