Author: "Sheila Byfield

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Research papers

Fuel for a holistic approach

Catalogue: WM3 2007
Company: MindShare
Date: June 3, 2007
Authors: Sheila Byfield, Nigel Anderson

Research papers

Society, brands and the media

Catalogue: Consumer Insights 2005
Company: MindShare
Date: November 15, 2005
Author: Sheila Byfield

Research papers

Purple GRPs

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Company: MindShare
Date: June 17, 2003
Authors: Sheila Byfield, Annette Nazaroff

Research papers

Media under threat?

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Company: MindShare
Date: June 14, 2002
Author: Sheila Byfield

Research papers

Managing transnational brands in times of change

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Linda Caller, Sheila Byfield

Research papers

To fuse or not to fuse?

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Authors: Richard Dodson, Sheila Byfield

Research papers

Introduction

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Date: August 1, 1999
Author: Sheila Byfield

Research papers

Towards total communications strategies: Is media research keeping pace with change?

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Sheila Byfield

Research papers

Fitting international brands for consumers

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Authors: Sheila Byfield, Linda Caller

Research papers

Researching the future of communications in the UK

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Michael Svennevig, David E. Morrison, Sheila Byfield, Robert Towler

Research papers

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Sheila Byfield, Jim Ford

Research papers

Implications of changing influences on consumers for transnational brand management and communications

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Company: Ogilvy
Date: June 15, 1995
Authors: Linda Caller, Sheila Byfield