What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines, insight presentation... Hear established global brands have their say and then raise your hand to have yours!
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is changing. The need for studying identity has never been as critical as it is now, as alignment to this multi-faceted identity is guiding decisions today. We see this through how they talk about brands, how they align with causes and which videos go viral. However, studying identity presents its own set of challenges. In this paper, we discuss these challenges and the Selfie project as one of the solutions.
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is changing. The need for studying identity has never been as critical as it is now, as alignment to this multi-faceted identity is guiding decisions today. We see this through how they talk about brands, how they align with causes and which videos go viral. However, studying identity presents its own set of challenges. In this paper, we discuss these challenges and the Selfie project as one of the solutions.
For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also outlines how offering internal rewards versus simple incentives magnifies participantsâ engagement levels.
For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also outlines how offering internal rewards versus simple incentives magnifies participantsâ engagement levels.