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Videos

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
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Citation

Demianova and Stahl (2016a, June 15). Breaking the spell of Sisyphus. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/breaking-the-spell-of-sisyphus-8692


Videos

Kicking refugees was just the beginning: The European refugee crisis

2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe since the 1940s brought significant changes to the...

Catalogue: Congress 2016: #WOW
Authors: Balazs Denes, Daniel Fazekas
June 15, 2016
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Citation

Denes and Fazekas (2016a, June 15). Kicking refugees was just the beginning: The European refugee crisis. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/kicking-refugees-was-just-the-beginning-the-european-refugee-crisis


Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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Citation

Tanco and August (2016a, June 15). New consumerism (Spanish). ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/new-consumerism-spanish-


Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

Shaping the future

Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.?We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Congress 2016: #WOW
Author: Daniel Castejón
June 15, 2016
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Citation

Castejón, D. (2016a, June 15). Shaping the future. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/shaping-the-future


Videos

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
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Citation

Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers


Videos

The power of communication

Is communication the key to greater impact for our industry?

Catalogue: Congress 2016: #WOW
Author: Mark Uttley
June 15, 2016
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Citation

Uttley, M. (2016a, June 15). The power of communication. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/the-power-of-communication-8835


Videos

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Aman Anand, Devika Johar, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati
June 15, 2016
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Citation

Anand, Johar, Nayak, Chatterjee and Panchawati (2016a, June 15). The power of reflective content. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/the-power-of-reflective-content


Videos

Time is on our side

"How Much Time Have We Got?" is an important presentation for:-Brands who want more of consumers' time but aren't sure how to get it;-Research practitioners who want to go from lots of data to a punchy deliverable, building key stats and analysis...

Catalogue: Congress 2016: #WOW
Authors: David Benabo, Ian Wright
Company: Tapestry
June 15, 2016
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Citation

Benabo and Wright (2016a, June 15). Time is on our side. ANA - ESOMAR. Retrieved October 11, 2025, from


https://ana.esomar.org/documents/time-is-on-our-side